First, we’ll consider call options. An investor that buys call options benefits from this position when the price of the underlying asset is higher than the strike price of the option at expiry. This allows the investor to buy the underlying asset at a price that is lower than the market price. Since the market price of the underlying asset could theoretically be infinitely high, the profit potential of this strategy is also unlimited.
Conversely, if at expiry the price of the underlying asset is lower than the strike price, the option expires with no intrinsic value and the investor’s loss is limited to the option premium paid when entering into the contract. The seller/writer of the call option has the opposite pay-off potential and receives a fixed option premium when they sell the contract. However, they may also have a theoretically unlimited loss.

